Marketing Strategist

E-commerce, Tech, Retail, Fashion, Education, Well-being

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Experienced brand and marketing strategist with a background spanning education, photography, fashion, premium consumer goods, and the well-being sector. I’ve led omnichannel marketing and communications for companies in retail, e-commerce, and services — combining strategic depth, creative direction, and operational clarity to help brands grow intentionally and connect meaningfully with their audiences.

Currently consulting as an independent strategist — helping founders and teams launch products, reposition brands, and build the marketing systems they need to reach ambitious goals.

Open to international collaborations with companies tackling culturally or socially meaningful challenges.

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Experience


Independent Marketing Strategist

Birch Marketing

Jan 2023 – Present | Remote, International

Since January 2023, I’ve been working as a marketing strategist and fractional CMO, partnering with companies, including 10+ early-stage startups in health tech & mental well-being, web3, education, and creative industries to design brand strategies, set up scalable marketing systems, and guide teams through critical growth and go-to-market phases.

Marketing Director

A&K American Educational Consulting

A leading platform for affordable US-based education.

Jan 2022 – Dec 2024 | Remote, Georgia

**Marketing Director

Pavlovo** school

Sep 2018 – Jan 2022 | Moscow, Russia

**Managing Partner

Odyssey**

May 2016 – Jun 2018 | Moscow, Russia

A concept store for photography and travel culture.

**Marketing Director

Leica Camera**

Feb 2014 – May 2016 | Moscow, Russia

Official Leica Camera representation in Russia.

**Marketing Director

Eurodom**

Oct 2012 – Jan 2014 | Moscow, Russia

Premium e-commerce and retail chain for home design and furniture.

**Marketing Manager

Leica Camera**

Legendary camera brand’s representative office in Russia.

Contact


(+995) 599 56 50 35 [email protected] https://www.linkedin.com/in/katiaberezkina/

https://birch.marketing

Location


Tbilisi, Georgia

Languages


Russian - Native English - C1

Education


Foundation Art and Design, 2016. British Higher School of Art and Design.

New Media Art, 2012. Rodchenko Art School.

Bachelor of Civil law, 2010. HSE University.

Courses

AI for Marketers 2025. HubSpot academy

Brand strategy, 2023. Eyes platform.

End-to-end analytics, 2022. Netology.

Brand Management, 2021. Skillbox.

Skills


Tools